We are always admonished not to judge a book by its cover, but of course we do — prejudging is part of our DNA. If we didn’t, if our foreparents had waited to get all the info before making a decision, our ancestors all would have been fast food takeout for the local sabre tooth tiger and we wouldn’t even be here to be discussing this. We are a visual species. We were visual beings long before we were talking beings. We learned to recognize the patterns that meant danger — big teeth, speed coming at us, veggie configurations that meant poison, topographical features that signaled height and certain death if we fell off them. And of course, our fellow hunter-gatherers. The guy with the pointy thing aimed at us boded ill, the guy with the rock in his hand about to throw at us certainly wasn’t a good sign. So, yeah. We judge visually. We had to.
And then along came books. (Admit it — you were singing “And then along came Jones” in your head, weren’t you.) Book covers were plain plain plain with nothing to suggest to the potential reader anything of its contents. It wasn’t until the advent of dust jackets and paperbacks that we readers could get a hint of things to come within the book’s pages. Hot damn!
Which brings us to today.
Even ebooks today have cover art. And this cover art is important to help us decide whether we care to investigate that book further, and possibly even buy it. If it is cheesy and amateurish, we are sure the contents of the book are amateurish. If it is classy and beautifully designed, we feel the contents will have value. Professionalism outside signals professionalism inside. You know, dress for success.
I am in love with book covers and what they tell me or don’t tell me about the book it covers. I love the art. I love the conception of the designer. I love seeing how well it fits or doesn’t fit the tone and content of its book. I love when I read that a best friend, or spouse, or dear neighbor did the design, or took the photo used for the cover. Isn’t that just the loveliest thing? You never got this kind of thing before the emergence of indie books and self-publishing.
Just looking at a cover, without even reading the title, you can pretty much guess the genre. There is a certain dark, creepy art, often with blood dripping down the cover, that is de rigueur for post apocalypse and zombie books. Political thrillers often have government buildings pictures, or some scene behind a gun scope. Military thrillers of course have helicopters or tanks. Cozy mysteries usually have a sweet scene of a porch with plants, or a garden, or some such. More serious mysteries tend to have a dark cover with some depiction of the theme. Crime stories often feature yellow crime scene tape running across the cover. Noir mysteries are generally dark covered, often with blood drops. Horror has bloody knives, and paranormal has wispy ghosts and cemeteries.
I could go on and on. Sweet romances usually have a couple embracing or almost embracing. Hotter romances usually have some dude with his shirt unbuttoned showing off ever so casually his six pack. Serious literature tends to have a plainish cover, often a scene of a generic meadow with a single tree. Or a three part pale color bleed. The font choice tends to be the same. REALLY serious literature often has a black cover, or a third black, two-thirds grey or off white. No picture. Just austereness, saying in polite tones, “I Am Serious. No Snickering.” Light, humorous books always have a bright, kicky cover, often in a semi-cartoon style.
Go to Goodreads and just randomly look at books. See if I’m not right. You CAN judge a book by its cover.